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Cube Elevators brings Italian lift technology to Indian homes

Cube Elevators brings Italian lift technology to Indian homes

Over 200 Italian hydraulic home lifts operational

Innovative minimum-pit technology makes elevators possible even in decades-old buildings

Hyderabad, July 9th, 2026: For thousands of families living in older homes, installing an elevator has long been considered impossible because of structural limitations and the need for deep pits and machine rooms. Hyderabad-based Cube Elevators is changing that by introducing premium Italian hydraulic lift technology from Hydronic Lift S.p.A., Italy, enabling elevators to be installed in existing homes, villas, hospitals and old buildings with minimal civil modifications.

Cube Elevators have given this mission a name _ Lift the Un-lifted _ taking elevators to the homes and buildings that were never built for one. The company is bringing world-class hydraulic lift technology to Indian households through a minimum-pit design that requires only a shallow pit and a compact machine cabinet. Every installation is fully compliant with IS 17900, India’s national lift safety standard.

Cube Elevators has already installed more than 200 hydraulic home lifts across Hyderabad and surrounding regions, with over 100 additional installations currently underway. The company manufactures elevator cabins, doors and structural components at its facility in IDA Balanagar, Hyderabad, while the hydraulic drive systems are supplied by Hydronic Lift S.p.A., one of Italy’s leading manufacturers of hydraulic lift technology.

At its manufacturing arm, Lifts Trade Pvt. Ltd., the company produced 1400 elevator cabins and safety car frames during the past year across hydraulic, traction geared and traction gearless elevators.

Commenting on the technology, Mr Avinash Challa, CEO & Managing Director, Cube Elevators;said, ” A lift should not be a luxury reserved only for new buildings. Our vision is to make world-class Italian lift technology accessible and affordable for Indian families. With ‘Lift the Un-Lifted’, we are enabling thousands of existing homes to enjoy the comfort, safety and dignity of modern vertical mobility.”

Commenting on India opportunity, Federico Lama, Product Leader, Hydronic Lift S.p.A., Italy said, ” India represents a strategic growth market for us. Cube Elevators has demonstrated how premium Italian hydraulic technology, combined with strong local manufacturing, can deliver safe, reliable and innovative mobility solutions for Indian homes.”

During his visit, Federico Lama conducted advanced technical training for installation engineers at Cube Elevators’ and participated in an industry interaction with members of the Telangana Elevator Association.

As President of the Telangana Elevator Association, Ch. V. Avinash has also been actively advocating higher safety standards in the elevator industry. Every Cube hydraulic lift complies with IS 17900, India’s latest national lift safety code, now mandatory for all new lift installations.

About Cube Elevators:

Cube Elevators, a brand of Lifts Trade Pvt. Ltd., is a Hyderabad-based elevator manufacturer established in 2007. The company manufactures hydraulic, traction geared and traction gearless elevators at its state-of-the-art facility in IDA Balanagar, Hyderabad.

About Hydronic Lift S.p.A.

Founded in Milan in 1998 and headquartered in Brebbia, Italy, Hydronic Lift S.p.A. is a globally recognized manufacturer of hydraulic and traction lift components, with its technology powering over 300,000 elevators worldwide.

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